How did Society St come about you may ask? Well, long story short: Had a baby… Went clothes shopping for said baby … Struggled to find things I liked… Started designing my own clothes and BAM! Here we are. 

Ok, so it wasn’t that easy, but it sure has been fun!

Basically, Society St was started after noticing a bit of a gap in the market. I was on the hunt  for boys clothing that ticked ALL of the boxes:

  • Simple but stylish designs
  • Something a little less mainstream
  • Practical and comfortable
  • Quality that would last
  • Affordable

I found the shops were riddled with either pastels, bunnies and teddies or totally out there, loud clashing patterns and huge words or logos! I was on a mission to design pieces that would be cool enough that my husband would want them in his size! (In case you were wondering, MISSION ACCOMPLISHED!) I often get inspiration from the trends in Men’s Street fashion.

So let’s meet the little man that drives me, He goes by the name of Keanu! He’s such a boy- He’s crazy, he’s non-stop, he’s rough and tumble, he’s constantly playing in the dirt, rolling down the hill or climbing to the highest point on the playground. I wouldn’t have him any other way! It was SO important to me to make sure my clothing could be worn ANYWHERE without him being restricted or without me worrying that he was going to tear a hole in his pants! You can follow his fashion adventures on Instagram HERE.

After seeing Keanu’s page, people would often ask me- How do you know what to dress him in to make him look so cool? So one of the biggest features of each Collection is that they all Mix and Match. I wanted my customers to be able to buy just a few items and still have endless possibilities. It was also really important that my clothing could be easily paired with all their existing clothing.

And I’m Reanna, the lucky one who gets to be his mum! We are a defence family so with all the moving around I needed a career that would move with me. I’m the face behind the brand. The one who designs the clothes, chooses the fabrics, runs the social media pages, replies to emails, packs your orders, attends the markets, stays up late, gets up early (sometimes), cooks the dinners, cleans the house (again, sometimes), goes to playgroup… wait, did I get a bit off track?

 As much as I’d like to think I’m a one man show, there’s a few people who deserve a special mention. My hubby, for putting up with me always being on my phone, I promise I’m not just crushing candies. Keanu, for having to try on and model all my samples. My mum, for being an open ear and giving me a kick up the bum when I need it! Last but not least, Deanna, who I consider to be a great friend even though we’ve never met, I’ll be forever grateful for our chats, your advice, and at times, your brutal honesty! Never change!

But then again, where would I be without you guys? My customers, Thanks for the likes, the comments, the tags, the mentions, the orders, the feedback, the photos and the support!

So come join me on this crazy journey, you never know where the road will take us.

Are you part of the Society?